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How to Prevent Click Fraud in Pay Per Click Advertising

One of the strategies that companies use to advertise is the pay per click online advertising strategy which gives fast results by means of instant visibility and easy result tracking. Advertisers pay a certain amount to the ad publisher whenever viewers click on the PPC ads. In a legitimate manner, PPC is a less time consuming and smart method of promoting business. But, there are competitors or the ad publisher sometimes use this platform for illegal activities in order to pile up the advertising costs of a company or making their revenue double up.

Advertisers have known of click fraud every since the pay per click advertising started. And when this happens, the small and new business enterprises end up suffering the most because of their limited ad budget. A competitor or a middleman will click massively on your PPC in order to increase your advertising costs greatly and you will not get any realistic results. In order to prevent this fraudulent activity, advertiser need the tips given below.

You need to check out if your ads publisher is credible or not. Check out your ads publisher if he has any strategy in place to ward off click fraud. Before you become a victim of click fraud, guard your business well against it.
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There are competitors who follow unethical or illegitimate ways to bring down your business and you should be wary of this. Keep an eye on your competitors. You should develop strategies to safeguard your business from cybercrimes like click fraud. With your keywords on the search engines you can keep track of your business competitors.
The Best Advice on Tools I’ve found

Tracking the incoming clicks on your PPC ads is possible through numerous software that can really help you. These software are very handy tools in preventing frauds in PPC. Click auditor, click sentinel, and click tracks are the other tools for click fraud reporting.

Knowing where you started and where you have reached is important in your advertising campaign. There are factors that let you see the number and percentage of valid clicks and this determine success or failure of your campaign.

Do not place your PPC ads on search engines of countries that may have more competition against you and lesser profit potential. You should make your ads visible only in countries where your target audience are and where illegitimate PPC activities are not so prevalent.

The objective of your PPC campaign should be clear in your mind. Are you after the high clicks or to actually make sale? If you are a smart business owner you would always go for the latter, and strive for getting alternative results in PPC, instead of quantitative results.